InsidBlog

Every day you see people advertising some sort of “Top Secret Method to Success” or something like “This weird trick they don’t want you to know about will  make you millions!”

Sadly enough these people are raking it in with these top secret tricks.. They want to tell you to pay them to show you how they are making millions.. ..of course you get ripped off and learn nothing.. so how DID they make their millions?  They made their millions selling you some crap book!  Surprise!  Seems pretty “duh” doesn’t it?

Do you want to know the REAL  ”Top Secret” to success?  It’s not buying an ebook or spamming a clickbank link.. it’s being YOU!

It isn’t about launching some generic box- website and just doing what everyone else is doing.. jumping into the river and flowing with the stream.

It’s about making it yours, doing your thing.. there’s a million generic websites.. it works, sure, but how do you make yours different?  You make it YOU!

I know I talk about this a lot and it’s easy to say, but hard to look at yourself and do it.  As discussed by Derek Sivers in a recent video - We’re a terrible judge of our own ideas.

When I launched Explosive Traffic Just over a Year ago, I really didn’t think it would take off at all.  It was an idea that I didn’t know if people would really “get” or be able to use efficiently.. I expected a low volume launch and sort of a trickle into the internet space…

Well fast forward a yea – Explosive Traffic ended up being the most successful launch in the companies history, now having delivered over 32 Million ad views, and over 10,000 members – growing at a rate stronger then ever in it’s history.

At the same time, there are other projects that I have done that I knew would be awesome the best thing ever, and then… meh.. not even remotely as well received as expected.

We’re a terrible judge of our own ideas.

The “TOP SECRET” to success.. is to put a lot of YOU into it

Throw it out there and let the market decide, because you have no idea what people will respond to, especially if you think you do.

There’s always a lot of pressure to make the best product.  To be better then your competition, to have the best service, the  best price, the best design, the best support.. the list goes on and on… Although while I do agree you should strive to have the best support, all that other stuff doesn’t matter.

First of all, and most obvious – best, is subjective.

What you think is the best, someone else may think is the worst. What you hate, someone else will love, so throw that whole idea of ‘best’ out the window.  If you are trying to be better at what you think is the best, you will never reach it.  You can’t beat the best by doing what the best is doing.  If you do what other people are doing, the most you can expect is to catch up to them, but never pass.

The key is, they are the best at doing what they do.  You will not be the best at doing what someone else is doing, the only way to be the best, is to be your best.

People for some reason are lead to believe that we are competing with each other  when really we are only competing with ourselves.

Being the best at what you do, isn’t doing what someone else is doing, but better.

Being the best at what you do, is to be the best at what you do.

Take those ideas and run with them.  When it’s something nobody else has done, don’t be scared – this is your time to make an impact.

I see it all around me – one person finds success with something, then six months later every other person is doing it.  Most of them wondering why it’s not making much of an impact.

The problem is you put yourself into competition with them.. now you are competing with someone, to be them.  You will never be them, so why are you doing what they do?

The key here is to just go for it – if you think no one will accept it, then you are in the right track – if you find yourself with an unprecedented idea – then here is your chance to make a change.

People don’t care about the “best”  product, they care about it being YOUR best product.

Your customers have found you and use your business because it is YOUR business.  Not because it’s the best, because it isn’t.

You need to be you, your business needs to be your business, you need to do what you do.  Running your business after someone else’s, or letting them seed you with ideas, is a recipe for failure.

The only way to succeed, is to be yourself, and do your business your way.

And if you’re lucky.. your way will fail 16 times in a row.  :)